The Imperative of Incorporating Professional Videos into Your Business Website and Marketing Strategy

By Second Sol | Jun 5, 2023

  In the digital era where the competition is fierce and consumer attention spans are fleeting, businesses need to optimize every tool at their disposal to stand out. One such invaluable tool that has taken the business world by storm is professional video content. From promoting your products or services to shaping your brand’s image,…

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Harness the Power of Your Voice: Top Benefits of Starting Your Own Podcast Show in Clearwater and the Tampa Bay Area

By Second Sol | May 26, 2023

  In today’s digital landscape, podcasting has rapidly emerged as a leading form of content delivery. The growing popularity of podcasts is undeniably attributable to their ability to deliver valuable content in an easily digestible and often entertaining format. For businesses and individuals alike, launching a podcast can reap numerous benefits. Reach a Wider Audience…

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Why Collaboration is Important to Your Brand Identity

By Second Sol Studios | Jun 10, 2021

Before we can create something new, we must LEARN something new!   Unless you are the owner of a well established mega-corporation, which sells products in an array of different markets, then YOU are the selling point of your brand. When you think of brands like Kraft, Proctor and Gamble, or Nestle, many people don’t…

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How to Tell your Personal Branding Story, Digitally

By Second Sol Studios | May 24, 2021

Out with the old methods of storytelling and in with the new!  For the absolute better, I’ve learned to adapt and turn to the art of digital storytelling to elevate my careers as an expert, grow my circle 10 fold, and create a valid online presence my followers can relate to and trust. The days…

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Personal Branding through Your Own Social Style

By Second Sol Studios | May 12, 2021

You may be asking yourself, wait, what is personal branding? Is social media the best way to really sell who I am, what I believe in, and what I do? If so, how do I do that without seeming like a robot? We have the answers to all of those questions, but first, let’s get…

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We Have a Winner! Restaurant Production Package Giveaway

By Kelsea Smart | Apr 30, 2021

It’s no secret that the COVID-19 pandemic has been extremely difficult on restaurants all over the world. Restaurants everywhere have had to be resilient and find creative new ways to keep the lights on. That’s why all of us at Second Sol Studios knew it was not only a priority but a necessity to do…

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Video Editing

Post-Production at Second Sol Studios: Bringing Your Brand’s Story to Life

By Kelsea Smart | Jan 14, 2021

  Post-production is the process by which the gold mine of rough content you’ve captured for your videos is refined, finally bringing your story to life. It is where all of the pieces of your shoot come together, capturing the spirit of your brand in a final video that will captivate and engage your audience.…

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Alli Photographing

A Day in the Life: What Video Production Actually Consists of with Second Sol Studios

By Second Sol Studios | Oct 27, 2020

  A video shoot is where ideas become reality – where the vision you have for your brand’s story takes shape. Of course, your actual video shoot must be as meticulously prepared and planned out as your pre-production process, and that means understanding the unique role that each element of the shoot plays in bringing…

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Working on Pre-Pro

How Video Pre-Production is Done at Second Sol Studios

By Kelsea Smart | Oct 27, 2020

  How Video Pre-Production is Done at Second Sol Studios  Just as even the most beautiful house is worthless without a sound foundation, videos are impossible to create without a masterfully executed pre-production process. Pre-production (or “pre-pro”) is the planning stage of the video creation process, but it contains so much more than storyboards. It…

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